Gen Z’s Favorite Makeup Trends: Dewy Skin & Soft Glam Looks

Keywords: Gen Z makeup trends, dewy skin makeup, soft glam look, clean girl aesthetic, 2025 beauty trends, glowy makeup, natural glam

If there’s one thing that defines Gen Z beauty in 2025, it’s this:
💧 Glow over everything.

Gen Z isn’t interested in heavy foundation or super-contoured looks.
Instead, they’re obsessed with dewy skin, soft glam, and natural glow-from-within beauty.
TikTok, YouTube Shorts, and Instagram Reels are full of tutorials featuring
smooth glass-like skin, soft peach tones, glossy lips, and the iconic “clean girl” aesthetic.

Searches for Gen Z makeup trends, dewy skin makeup, and soft glam looks are booming on Google, making these styles must-haves for beauty lovers and online stores alike.

Let’s dive into the top Gen Z-approved makeup trends dominating 2025.

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💧 1. Dewy Skin: The #1 Gen Z Makeup Trend of 2025

Mattifying powder?
Gen Z said: ❌ Not anymore.

The dewy skin trend is all about looking:

✔ hydrated
✔ healthy
✔ fresh
✔ naturally glowing

Gen Z is focused on skin-first makeup, choosing tinted moisturizers, hydrating foundations, and glowy primers over heavy coverage.

Top trending searches:
⭐ dewy skin makeup
⭐ glowy base routine
⭐ glass skin foundation

To Gen Z, skin should look like skin—just with extra radiance.

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🌸 2. Soft Glam Over Heavy Glam

Forget the 2016 heavy contour era.
2025 is all about soft glam—effortless, blended, dreamy.

Soft glam features:

✔ soft neutral eyeshadow
✔ flushed natural-looking cheeks
✔ feathered brows
✔ subtle shimmer
✔ velvety lips

The vibe: “I woke up like this… but cuter.”

Trending keywords:
soft glam makeup, natural glam look, Gen Z aesthetic makeup

This look is perfect for everyday wear and photos.

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✨ 3. The Clean Girl Aesthetic Isn’t Going Anywhere

Gen Z practically invented the clean girl look—and it’s getting even more popular.

The essentials include:

• glowy skin

• light concealer

• brushed-up brows

• glossy lips

• soft highlighter

• neutral tones

Searches for clean girl makeup and clean aesthetic are constantly rising.
It’s minimalist. It’s pretty. It works with everything.

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🌺 4. Soft Peach & Pink Blush Colors

Gen Z doesn’t want harsh blush lines.
Instead, they’re blending soft peach, rose, and pink shades across the cheeks and even onto the nose.

The “sun-kissed flush” is trending with keywords like:

⭐ peach blush look
⭐ pink glowy blush
⭐ natural blush makeup

Bonus trend: liquid blushes are HUGE.

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💕 5. Glossy Lips Over Matte Lips

Gen Z’s lip style: glowy, hydrated, and slightly juicy-looking.

Their favorites:

✔ lip oils
✔ tinted gloss
✔ natural nude gloss
✔ soft pink shimmer
✔ hydrating balms

Top searches:
glossy lip look, lip oils Gen Z, soft glam lips

Matte lips aren’t dead—but gloss is definitely winning.

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🌿 6. Natural Brows & Soft Definition

Gen Z said goodbye to sharp Instagram brows.
Now it’s all about:

✔ natural fluffy brows
✔ brow gel
✔ soft feathering
✔ light strokes, not harsh lines

Trending search terms: natural brows, soap brows, minimal brow makeup

The goal is to enhance—not redraw.

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✨ 7. Minimal Makeup, Maximum Glow

Gen Z embraces less but better.

Their makeup routine often looks like:

• hydrating base

• skin tint

• liquid blush

• soft highlight

• mascara

• gloss

All focused on brightness, softness, and healthy-looking skin.

This trend shows up in searches like:

⭐ minimal makeup routine
⭐ no-makeup makeup look
⭐ natural glow makeup

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💖✨ Final Thoughts: Gen Z Is Reshaping Beauty in 2025

Gen Z’s makeup style is fresh, youthful, and glow-obsessed.
The beauty principles they follow:

✔ skin first, makeup second
✔ glowy > matte
✔ soft glam > heavy glam
✔ juicy lips > matte lips
✔ natural brows > overly shaped brows
✔ effortless beauty > high maintenance looks

These trends aren’t just dominating TikTok—they’re driving huge traffic and sales for beauty brands in 2025.

If your e-commerce store sells dewy skin products, glowy base makeup, lip oils, liquid blushes, or soft glam palettes, now is the perfect time to lean in.

Glow is the new glam. ✨